What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn

- What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
- Denise Lee Yohn
- Page: 272
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781118611258
- Publisher: Wiley
Electronic books free download pdf What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest PDF iBook 9781118611258 by Denise Lee Yohn English version
Praise for What Great Brands Do "With her finger on the pulse of today's competitive business landscape, Denise Lee Yohn knows more than most how to create, sustain, and leverage a great brand. Her writing style coaches readers in a warm and conversational way as she offers up-to-the-minute advice, inspiring examples of organizations that have done it right, and cautionary tales of some who haven't. If you care about building your brand to grow...
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She is the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January,
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World-class brands including Sony, Frito-Lay, Burger King, and Nautica have and author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January 2014).
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (eBook) Pub. Date: 11/20/2013 Publisher: Wiley, John & Sons,
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She penned the best-selling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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